What is Notabag?

Notabag Original is the smart combination of a bag and a backpack. It transforms with a single pull on the straps, so you can put it on your back and free your hands. It’s where our journey began. Scroll down to learn all about it.

The Notabag Story

Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.

Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and he was inspired to create the original tote bag-backpack hybrid.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag Original came to life.

Now these reusable hybrid bag-backpacks are becoming a favorite across the globe as more countries ban the use of single-use plastic bags.

More about the brand

Why choose Notabag?

• Patented design and award-winning product
• Multifunctional: bag & backpack
• Attached pouch for storage
• Keeps your hands free
• Durable: 63% cotton, 37% rip-strop nylon
• Carries easily 15 kg
• Spacious: 45×65 cm
• Water-resistant material
• Machine-washable
• Reusable/eco-friendly

Be seen. Be safe.

The Notabag Family

It all started with the Notabag Original but since then our portfolio grew. Whether you are looking for visibility or safety at night, or the ultimate travel/gym bag, you'll find the right product for you here:

Shop Original
Shop Special Edition
Shop Patterns
Shop Reflective
Shop Mini
Shop Reflective Mini

Also in Mini—for kids and adults

Use, care and reuse.

All Notabags are washable:
1. Wash at 30°C/86°F
2. Line dry
3. Iron on cold (optional)
4. Fold, use & reuse

It’s so handy

Our minimalistic design has also storage in mind. Whether it be Original, Mini, or Reflective, each comes with an attached pouch where you keep your wallet or keys. When not in use, the Notabag folds into that pocket and becomes a hand-sized pouch. How's that for convenient and clutter-free storage?