Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.

Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and he was inspired to create the original tote bag-backpack hybrid.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag Original came to life.

Now these reusable hybrid bag-backpacks are becoming a favorite across the globe as more countries ban the use of single-use plastic bags.

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