Notabag Original

Notabag is the smart combination of a bag and a backpack. It transforms with a single pull on the straps, so you can put it on your back and free your hands. 

Inside the bag, there is an attached pocket where you can keep your wallet or your keys. When the bag is not in use, it folds into that pocket and becomes a hand-sized pouch.

Award-winning Brand

As a young brand, we are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design. It makes us extremely proud to be ranked among the best products in the German and international design landscape.

Giving Back

To us, sustainability is about creating virtuous circles and giving back is part of that: as a member of the 1% for the Planet network, we commit 1% of our annual sales to environmental nonprofits.

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The Notabag Story

Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.

Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and the idea to create the original tote bag-backpack hybrid was born.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life.