November 01, 2013

Ruckzuck Rucksack

Notabag has been featured in the November issue of the German InStyle magazine. View full article →
August 21, 2013

This Smart Transforming Tote Is the Only Grocery Bag You'll Ever Need

A recent feature on Gizmodo about Notabag, highlighting why it shines trough its smart design and practicality in our daily life!

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July 19, 2013

Our new friends on Allthatiwant

Notabag is now part of the very cool and trendy online store Allthatiwant, coming even closer to the world of cycling culture and street style!

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July 13, 2013

March 01, 2013

Notabag as an example on Social Media Week Milan

The Social Media Week event was hosted in Milan last week. We were flattered to be used as a reference.

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February 22, 2013

Notabag on Daily Cappuccino

We love making new friends! This time in the Netherlands, the home of cycling enthusiasts.

Have a look at the Daily Cappuccino as they share their excitement about Notabag.
The image below will take you to the full blogpost. Enjoy!


January 20, 2013

Notabag: How We Designed an Innovative Bag Using Dieter's Ram Principles

We are obsessed with simplicity & functionality of a well designed product. Therefore, wanted to apply that same approach on every aspect while creating Notabag. Have a look at GOOD's feature on Notabag and learn more about our design process:

Notabag on GoodIs - Dieter Rams Ten Principles of Good Design


This is a copy of the original interview on GOOD - Live Well. Do Good.
Since I am somewhat obsessed with simplicity and functionality of a product, I found Dieter Ram’s 10 principle of good design to be my mantra during the process of creating Notabag.
Good design is innovative:
Notabag’s design is innovative because it allows the product to transform itself in the simplest way possible. 
Good design makes a product useful:
Because Notabag can be carried as a bag or worn as a backpack, the product is multifunctional. 
Good design is aesthetic:
Notabag’s design is aesthetically appealing to both men and women. It is approachable, friendly, simple and stylish.
Good design makes a product understandable:
Notabag’s design speaks for itself, without the need for further explanations; the transformation from a bag to backpack happens almost intuitively. 
Good design is unobtrusive:
Notabag’s design is purely functional, but it still leaves room for the owner’s self-expression.
Good design is honest:
Notabag’s design is understated, fully intended to compliment its functionality.
Good design is long-lasting:
Notabag’s design is timeless. It is aesthetically pleasing, but there are no characteristics that are specifically tied to a current trend, or any fad. 
Good design is thorough down to the last detail:
Every detail of Notabag’s design has been thought through, and serves a purpose.  
Good design is environmentally-friendly:
Notabag’s design eliminates the need for plastic bags. A Notabag can be used over, over, and over again. It can be rolled into a pouch so that it can be with you everywhere you go, whether it’s used as a shopping bag or backpack. 
Good design is as little design as possible:
Notabag’s design is stripped down to its bare minimum. No additional features, materials or unnecessary shapes are implemented. It is meant to be purely functional.
In addition to wanting multifunctional products, consumers are also becoming more conscious about the environment. Many cities are enforcing laws to ban plastic bags. Notabag is an eco-friendly solution that simplifies our active, on-the-go lifestyle and addresses a real need.
Our goal for Notabag is not just to be a trend, but rather a product that creates a new place for itself in the marketplace. Our vision is to be able to take part in good causes and also collaborate with creative individuals. We want Notabag to become one of your favorite accessories. Please consider supporting us on Kickstarter.


January 20, 2013

Notabag - Super Simple on FastCompany

It was an honor for us to be featured on Fastcompany's Co.Design.

"A few years ago, Adnan Alicusic was biking back from a farmer’s market with a precariously situated bag wobbling from his handlebars and cursing himself for forgetting his backpack. This "d’oh!" episode, however, became an "aha!" moment instead: Wouldn’t it be convenient to have a tote that quickly transitioned between grabbable and wearable? Now, the Frankfurt-based designer has introduced Notabag, a clever accessory that easily converts from tote to backpack.
The challenge was to construct a handheld sack with straps that could also sit comfortably on the shoulders, with a shape that allowed for equal weight distribution however it was being used. "Dieter Rams’s ten principles for good design were my mantra during the entire process," Alicusic tells Co.Design. "I am somewhat obsessed with simplicity and functionality, and therefore wanted to apply that approach to every aspect of Notabag." As such, he opted not to incorporate any superfluous accessories like Velcro or buttons, instead allowing the material itself to do all the heavy lifting.
Insights from his fashion designer friend Ilaria Gregianin helped to refine Notabag’s signature look—which is, refreshingly, targeted toward both ladies and fellas—in lightweight, durable rip-stop nylon and sturdy cotton, as well as select the quartet of red, blue, green, and black hues; plus, an attached pocket on the inside doubles as a palm-sized pouch when the Notabag’s not in action. Testing the almost two dozen styles of prototypes involved stuffing them full of standard items—groceries, books, clothes—to see how they would function with day-to-day wear-and-tear.
Casual carryalls may be ubiquitous these days, and will likely only increase in popularity as more cities ban plastic (and/or charge for paper), but the versatile brilliance of this basic idea ensures that it will become one of your favorites."