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Bag and backpack in one


Notabag Reflective
The Reflective Notabag is a clever combination of a bag and a backpack made from high visibility reflective material. Just like the original Notabag, it quickly transforms from a bag to a backpack with a pull on the straps.
Inside the bag, there is an attached pocket where you can keep your wallet or your keys. When the bag is not in use, it folds into that pocket and becomes a hand-sized pouch
– Backside & straps made out of high-visibility reflective material
– Size: 45×65 cm
– Pouch size: 13×15,5 cm
– Cotton & rip-stop polyester mix
– Reusable/eco-friendly
– Water-resistant
– Machine-washable
By purchasing this product you contribute to our 1% for the Planet donation.
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As a young brand, we are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design. It makes us extremely proud to be ranked among the best products in the German and international design landscape.

Giving Back
To us, sustainability is about creating virtuous circles and giving back is part of that: as a member of the 1% for the Planet network, we commit 1% of our annual sales to environmental nonprofits.



Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.
Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and the idea to create the original tote bag-backpack hybrid was born.
He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life.







