About Us

about notabag


Our Brand

We create quality products that simplify daily life while increasing our positive impact on the environment.

Who We Are

Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original tote bag-backpack hybrid.

But we’re not just about the product. Making eco-conscious choices becomes obvious when the solutions are practical, aesthetic, and make our lives easier.

We want to bring these solutions to our customers, and the world. To do that, we combine aesthetic, practical and eco-conscious design with high quality, long-lasting materials. We choose to collaborate with small factories with good working conditions.

Award-winning Brand

Being a very young brand, we are driven by the idea that functionally useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design. It makes us extremely proud to be ranked among the best products in the German and international design landscape. 

Our Story

The Notabag Story

Heavy traffic. Horns honking. Balance getting shaky. Grocery bags hitting the front wheel.

Notabag founder, Adnan Alicusic, found himself narrowly avoiding an accident on his bicycle, carrying groceries in traffic. It made him wish he had brought his backpack instead of struggling with the plastic sliding along his handlebars. The cogs began turning in his head, and he was inspired to create the original tote bag-backpack hybrid.

He wanted a simple solution that could fit in his pocket, so he could use it only when needed. Smaller and less cumbersome than a normal backpack, but practical and easier to carry than a tote bag, Notabag came to life.

He and fashion designer friend, Ilaria Gregianin, got to work on prototypes in their apartments until they were confident that they could bring the product to market. They registered the patent before launching a successful Kickstarter campaign that more than doubled their original goal.

Since then, Notabag has grown a small core team and become an established brand. We have collaborated with museums such as the Guggenheim and the Whitney in New York, major brands like Audi, Red Bull, Vitra and Wikipedia, and are appearing in exclusive stores, such as Merci in Paris, MoMa Design Store in NYC and San Francisco, and Nordstrom across the USA.


Notabag Story

Featured In

Yes, we feel appreciated.

“…the versatile brilliance of this basic idea ensures that it will become one of your favorites.”

“This smart transforming tote is the only grocery bag you’ll ever need.”

“Notabag’s design is innovative because it allows the product to transform itself in the simplest way possible.”

“Ruckzuck Rucksack”

“Incredibly practical.”

“Made me look—what a fun gift! Also, they make reflective ones, for you bikers out there!”

“…the most glorious everyday’s companion of the month”