We are proudly presenting you the new addition to the Notabag product family. This fall, together with the Swedish bicycle accessory brand BOOKMAN, we are bringing you the Reflective Notabag.
The Reflective Notabag is a clever combination of a bag and a backpack made from high visibility reflective material. Just like the original Notabag, it quickly transforms from a bag to a backpack with a pull of the straps, which makes it ideal for cyclists since its design lets you use both hands for riding.
The Reflective Notabag adds extra safety on the street by making cyclists, pedestrians, skaters, or pretty much anyone carrying it visible at night.
The Reflective Notabag is available now in our online shop and selected retailers worldwide from October 2015.
Learn more about the collaboration and the brands:
“When Adnan approached us with his enthusiastic personality and showed us the Notabag, I knew right away that I wanted to do something together with him. The Notabag was already near perfect but making it reflective adds a useful function for cyclists. Not only does it enhance safety, but it also gives the bag a sharp look both in daylight and when lit up by beams of headlights.”
– Mattis Bernstone, Creative Director of Bookman
“Dieter Rams’ Ten Principles of Good Design were my mantra during the process of developing Notabag. I’m somewhat obsessed with simplicity and functionality, and wanted to apply that approach to every aspect of Notabag.”
– Adnan Alicusic, founder of Notabag
Five friends all with a different skill set, came together over a mutual passion for cycling. Living in Stockholm, a very bicycle-orientated city, cycling is their main form of transport and they believe it is absolutely the best way to get around the city (and beat traffic). In amongst their comings and goings they saw a need for urban bike accessories with a twist so they decided to combine function with style and design and create Bookman.
The inspiration comes from the humming bike life we see in urban Europe where it is evident that getting on a bike is not reason enough to disregard dressing well. Their goal is to inspire more of the style-conscious people to see that traveling in the saddle can be a way of life that combines style, convenience, design and fun.
Bookman are continuously striving to design more functional solutions for your everyday cycling needs, focusing on the little details that have previously been overlooked and incorporating cycling and style in all our products.