The Notabag Story

It was an ordinary life situation that sparked the idea for Notabag. After spending months of prototyping and testing, Adnan Alicusic, together with his friend and fashion designer Ilaria Gregianin, introduced an innovative way to combine a bag and a backpack.


“The Notabag idea was born during a trip to the local farmers market. It was one of those situations that many can identify with: the grocery bag filled up very quickly and I still had to ride my bike home. That’s when the real “fun” began. 

Things got pretty tricky once I found myself in the middle of busy city traffic. I was trying to maneuver my bike, while having a heavy shopping bag on my handlebar bumping against the front wheel. I couldn’t help but wish that I had my backpack with me, or that at least I could carry my shopping bag over the shoulders.
At that moment, I started visualizing how a simple bag could be transformed into a backpack.”

– Adnan Alicusic, Founder & Creative Director


At the end of 2012, Notabag was first introduced as a Kickstarter project. It was a very successful campaign, reaching fans and gaining popularity from across the globe. Here is the introductory video and how everything started.