Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original tote bag-backpack hybrid.
Since then, we have grown a small core team and become an established brand. We have collaborated with museums such as the Guggenheim and the Whitney in New York, major brands like Audi, Red Bull and Wikipedia, and are appearing in exclusive stores, such as Merci in Paris, MoMa Design Store in NYC and San Francisco, Vitra Design Museum and Nordstrom in USA.
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