Located on the Mediterranean Sea, Tel Aviv is known as the hub of Israeli metropolitan life. It is a lively, active city with a fantastic cuisine and vibrant nightlife scene.

We met with Moran in Neve Tzedek, the first Jewish neighborhood built in the new city of Tel Aviv. This area has become a trendy district with many cafes and restaurants, galleries and designer shops.

Notabag connects with people from all over the world. Whether you are riding your bike, running errands or simply enjoying your life in the city, it can be your favorite accessory that compliments your active, on-the-go lifestyle.

Photography by Daniela Prusina